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Standard Marketing Procedures for All Dentists


In the Standard Marketing Procedures for all Dentist you will learn:

-How to develop your own marketing plan
-How to create a sensible marketing budget
-Which are the best internal and external marketing methods to use
-How you can start using them today to retain the patients you have increase your new patient tally and survive by finding if necessary
the best blend between fee for-service and managed care patients.


I. Strategic Planning
II. Setting Up for Success
III. Understanding Practice Marketing
IV. Internal Marketing Methods
V. Referrals
VI. External Marketing Methods
VII. Managed Care

An * indicates a marketing SOP (standard operating procedure). Those unmarked are:
-graphic examples
-or maps.
I. Strategic Planning

Physical Marketing Barriers Map
Dental Marketing Pyramid
Dental Marketing Methods Comparison Chart
Sample Practice Biography
Sample Budget for a New Dentist
Sample Budget for a Young Practice
Sample Budget for a Mature Practice
Blank Monthly Calendar and Budget Sheet

II. Setting Up for Success

Weekly New Patient Referral Tracking Sheet
Monthly New Patient Referral Tracking Sheet
Annual New Patient Referral Tracking Sheet
Primary Responsibility Marketing Chart
Marketing Job Description: Dentist
Marketing Job description: Office Manager
Marketing Job Description: Dental Assistant
Marketing Job Description: Dental Hygienist
Marketing Job Description: Receptionist
Marketing Job Description: Practice Representative
ROI Dental Comparison Sheet
Blank Primary Responsibility Marketing Chart

III. Understanding Practice Marketing

Dental Marketing Methods Assignment Chart

IV. Internal Marketing Methods

Weekly New Patient Referral Tracking Sheet
In-House Patient Questionnaires
* Mailed Patient Questionnaires
Sample Questionnaires
* Recalls
Sample Recall Card
* Reactivations
Sample Reactivation Letter
* Image Materials
Sample Stationery
More Sample Stationery
* "Welcome to the Practice" Letter
Sample "Welcome to the Practice" Letter
* 'Internal Signs
Sample Easel Sign
* Reception Area Biography
Sample Practice Biography
Practice Brochure Creative Worksheet
* Practice Brochure
* New Patient Orientation Kit
* Telemarketing Scripts for Front Office
* Recall Script
Reactivation Script Flow Chart
Reactivation Script
Scripts for Referrals
Missed Appointment Script
* Case Presentations/Case Acceptance
Case Presentations Script
* Sample New Patient Orientation Kit A
* Kit B

V. Referrals

* Patient Referral Program Overview
* Referrals: Asking the Right Way
Progressive Referral Thank Yous
Scripts for Referrals
� Using Outsider Cross-Promotions to Gain Referrals
Referral Gift-Giving Status Chart
* Three Types of Planned Referral Letters
* Priority Referral Approach
Weekly Professional Referral Chart
Monthly Professional Referral Chart
Suggested Planned Referral Letter Calendar
Master Referral Action Planner: 6 Months

VI. External Marketing Methods

* 11 Steps to a Better Media Budget
* Campaign Theme
* Creating Your Own Campaign Theme
Sample Creative Strategy Worksheet A
Sample Creative Strategy Worksheet B
* Feature/Benefit Chart
Creative Strategy Worksheet
* Prioritizing Your Ad Messages for Maximum Effectiveness
* How to Find and Work with a Good Graphic Designer
* Copy and Layout
* Business Cards
Sample Business Card Layout
* External Signs
Sample External Sign
* Banners
Sample Banner
* Yellow Pages
Sample Yellow Pages Zip Code Map
Yellow Page Ad Formula
* Print Media
Print Ad Creative Worksheet
Sample Print Ad
* Free-Standing Inserts
Sample Free-Standing Inserts
* Cooperative Coupon Programs
Sample Cooperative Coupon
* Direct Mail
Sample New Resident Direct Mail Letter
Direct Mail Sample Marketing Budget
* Rules of the Game
* New Resident Direct Mail Strategy
Sample of Direct Mail Return Card
* Publicity
* Using Speeches to Augment Your Public Image
Outline Guide for a Simple Speech
Sample Speech Outline
* Using Health Fairs and Mall Promotions
* Using Seminars to Attract New Patients
* Patient Appreciation Days
Sample News Release
Sample Article
* Radio and Television

VII. Marketing Under Managed Care

Managed Care Guideline
Marketing Guidesheet
* The Ultimate SOP
Sample Status Board

With 808 pages, 41 real-world marketing methods documented as SOPs (Standard Operating Procedures)�complete with illustrations, examples and forms�and included as editable files (with Microsoft Word) on the accompanying CD, it couldn't be easier to customize the manual to meet the unique needs of your practice. As you read the book, identify the SOP for a specific task, find its counterpart on the CD and edit it to describe the way it's done in your office (or the way you want it done), print it, and replace it in the binder, that is, your new Marketing Procedures manual! Working from a model saves you hundreds of hours work!

For the hard copy we provide a 30 day money back guarantee if you are not completely satisfied with the product.  Unfortunately, we are unable to offer a refund for the digital download of this product because of the editor's policy. We will, however,  resolve any issues arising from technical difficulties of the download process. Because of this restriction, we strongly recommend that, before ordering the downloadable version you review all of the information regarding this product. 

Standard Marketing Procedures for All Dentists

SKU DEN-mark

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