e-loyalty: How to Keep Customers Coming Back to Your Website  By Ellen Reid Smith, Hardcover: 304 pages, Jan. 2000.
Seth Godin, Author: Permission Marketing & Unleashing the Ideavirus
"It's impossible for a web site not to succeed with following all of the advice in this book. Period."
Jeffrey Diskin, President, COO, Hilton HHonors Worldwide
e-Loyalty provides the reader with a soup-to-nuts version of everything necessary to create a successful website.
Amy from New York, NY
I heard Ms. Smith at a conference and bought her book to get more details on her 7 steps to designing an e-loyalty strategy. The book throughly explains her 7 steps with tons of examples, some of which were really funny (I love humor in a business book). I designed and implemented a customer retention program based on the book and our customer return rate has really soared. Both the customer communications and reward ideas were key in raising our page view and purchase rates. It's a great book for businesses with websites that aren't successful, or for anyone implementing a customer retention program online.
|
