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Anatomy of a Business Plan
| "Anatomy of a Business Plan and Automate Your
Business Plan have served as excellent business planning and financial analysis tools for Dale CarnegieŽ Training Centers Worldwide."
Marc K. Johnston
Senior Vice President - Franchise Development
|
Anatomy
of a Business Plan, now
in its 16th year and 5th edition, has guided over 1,000,000 business owners
smoothly through the business planning process. It has been used extensively
for business education by universities, colleges, technical schools, SBA
BIC Centers, and SBDCs. Anatomy of a Business Plan is equally appropriate
for small businesses and large corporations. It is a favorite in almost
every library throughout the U.S. and has been translated into Spanish,
Chinese, Italian, and other languages for use in foreign countries.
|
What's In the Book?
 Starting With an Exit Strategy
What Lenders and Investors Look For
Writing Your Executive Summary
Organizational Planning
Product-Market Analysis
Multi-Channel Marketing Strategy
|
Financial Document Development
Financial Statement (Ratio) Analysis
Tax Considerations
Updating Your Plan
Glossary
Index
|
Includes Three Complete Business Plans:
Start-up and Growth-Oriented Companies, Different Legal Structures, Products and/or Service Industries
One Plan for a Dot.com Company
|
|
The Business
That Fails to Plan
Plans to
Fail
You Need
This Book!
It's
That Simple....
If you want to start smart,
stay competitive, and secure your company's future, you need an effective
and up-to-date business plan. Anatomy of a Business Plan is
the blueprint that will steer you to success. It will be your
key to start-up, steady growth, increased profitability, and access to
capital from lenders and investors. |
Learn the
Experts' Inside Secrets
-
Create the executive summary
that captures the core of your business.
-
Write a plan that satisfies
your lenders and investors--and puts money in your pocket.
-
Research and develop a winning
marketing plan.
-
Develop your financial statements
and plan for cash flow.
-
Evaluate your business potential
in the global marketplace.
|
|
Winner of
Benjamin Franklin Award
Best
Business Book of the Year
Anatomy of a Business
Plan,
winner of the Benjamin Franklin Best Business Book of the Year Award, has
guided more than a million small business owners through the business planning
process. Now you, too, can use this highly approachable, step-by-step process
to develop a polished, professional and results-oriented plan. |
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