Marketing Your Consulting Services: A Business of Consulting Resource  Marketing Your Consulting Services: A Business of Consulting Resource by Elaine Biech, Hardcover, 320 pages, May 2003.Inside Flap Copy
To keep your competitive edge in the marketplace, you must find practical and inexpensive ways to retain the clients you have, develop new clients, and increase your bottom line.
Marketing Your Consulting Services is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech— one of the foremost experts in the field of consulting— this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting considerations, and creative tips. Marketing Your Consulting Services is filled with the information you need to help you - Develop a successful marketing plan
- Understand the marketing ins and outs of a small consulting firm
- Find new clients
- Get your clients to refer you to other clients
- Implement inexpensive and effective marketing tools
- Develop creative marketing ideas
- Retain the clients you have today
Biech urges you to develop a "market all the time" attitude, and to help you get started, she recommends hundreds of ideas that can be easily implemented. In addition, the book's "Fast Fourteen To Do Today" are suggestions you can put immediately into practice to help jump-start your business. Written to be a hands-on resource, Marketing Your Consulting Services also includes Quick tips throughout each chapter for easy reference.
Marketing Your Consulting Services offers you the practical tools and helpful suggestions necessary to market and sell your consulting services. It includes everything a consultant needs to know about marketing to be— and stay— successful.
"Elaine Biech keeps her promises. Just open Marketing Your Consulting Services to the preface, and you see that she promises practical. Then she immediately delivers� on the very same page! Flip to any page, and the same is true. That's a stunning achievement. And Elaine's advice works. I tried one of her first fourteen recommendations, and the results came in less than twenty-four hours. Elaine makes marketing accessible, concrete, convenient, and doable. I urge you to buy this book today so that you can reap the rewards tomorrow. Your business will thank you." �James M. Kouzes, coauthor, The Leadership Challenge, and chairman emeritus, The Tom Peters Company
"Most consultants are confident about their services and anxious about how to market them. This book speaks to that anxiety with practical steps, plus Elaine's own competitive advantage: boundless enthusiasm." �Peter Block, author, Flawless Consulting
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