Chapter
Highlights
Below are just a few of the things you will learn in each chapter.
Chapter 1
101 Proven Practice Building Ideas
·
Secrets for getting leads after a speech
·
How
to get paid what you want
·
The
5 questions you need to answer when you meet with a prospect
·
How
to turn wasted time into relationship building moments
Chapter 2
Secrets of Active Online Marketing for Consultants
·
Secrets
of Active Online Marketing for Consultants
·
The
do’s and don’ts of building or improving your consultant website
· Secret ideas for driving traffic to your site that other consultants are not using
· Tools for evaluating your competition's website
· Free tools for improving your site rankings
· 21 questions to ask a web host provider
· How to find technology providers at a fraction of the cost you are paying today
Chapter 3
Business Networking For Consultants
-
How, as a
consultant you can rapidly expand your network
-
Tips on where
you can find areas and opportunities to network
-
Strategies for
identifying the best contacts that will help you grow your business
-
What to say,
when to say it and how to stay in touch with your contacts
-
How to use the
internet to expand your circle of business contact
Chapter 4
A Consultants Guide to Giving a Business Speech or Presentation
-
How to take
advantage of our special offer and receive a free silver membership
to a speech writing database – a $25 value
-
Tips on what
to say and how to say it to avoid any embarrassing moments
-
14 secrets for
reducing your anxiety while giving a speech or presentation
-
How to
structure your speech to engage the audience
-
Practical
examples you can use immediately to keep the audience at the edge of
their seats
Chapter 5
Building the Consulting Pipeline
-
Getting
prospects and former clients to looking forward to getting your call
-
What to avoid
at all costs
-
How to
motivate your contacts to refer you business
-
Referral
strategies your competitors ignore
-
Tips for
becoming a resource for the press
Chapter 6
Avoid Slogging Move to Blogging
-
How to drive traffic and potential prospects to your blog
-
Key questions to ask to identify the right theme and content for
your blog
-
Integrating your blog into your existing consulting practice
-
Secrets for getting other blogs to link to you
-
How to syndicate your blog
Chapter 7
Consultants Guide to Teleworkshops and Teleseminars
-
11 compelling
reasons why your practice needs to do teleworkshops
-
20 sure fire
techniques to delivering a successful workshop
-
How to
dramatically cut your teleworkshop expenses
-
Which
teleworkshop features to use and how to use them
-
Exploding your
profits by hosting guests at your workshops
Chapter 8
Factors which Insure Success at a Seminar
· A 10 question scoring sheet for successful seminar promotional materials
· 11 things you absolutely must have in any advertisement
· How to select a profitable seminar topic by using a decision matrix
· Using objective and quantifiable data to select a site location that will draw the most attendees
· Secrets for setting a seminar price that maximizes your profits
· When is the best time to send promotional materials
Chapter 9
Relationship Sales and Account Management
·
59
account management best practices for consultants
·
How to
get to level 3 relationship selling
·
Tips
for understanding your client’s communication style
·
Techniques to use that differentiate you from the competition
·
Secrets
for segmenting your client base
Chapter 10
Automate your Emails, Newsletters, Training and GROWTH - Through
Autoresponders
-
9 areas to
look for autoresponder topics
-
Tips for using
Amazon, user groups and even Ebay to refine your topic!
-
Market
research tools and sample surveys
-
How to write
effective autoresponders that avoid the spam filters and attract
sales
-
Strategies for
marketing your autoresponder as an extension of your consulting
practice
-
How to quickly
and cheaply make your own ebook
Chapter 11
Building your Brand and Practice through Article & Newsletter Marketing
-
Tools and
techniques for getting content that will captivate the reader
-
How to write
articles 10 times faster than you are now
-
Build trust
with prospective clients
-
Where to find
a non stop flow of ideas for your articles and newsletters
-
Where to
submit your content for maximum exposure
-
What you
should have in every article or do not bother writing it
Chapter 12
Consultants Guide to Winning Proposals
-
7 critical
questions to ask even before you begin
-
How to
differentiate yourself from the competition and quickly earn
credibility
-
Secrets of
responding to proposals that are compelling, credible and concise
-
6 proven ideas for
moving the prospect to yes
-
How to write
executive summaries that engage the reader
-
Samples and
illustrations for quickly building a successful proposal
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