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Principled Profit - Downloadable Shel Horowitz, copyright 2003, Format: PDF ( Use free Adobe Reader to view), 160 pages.
How You
Can Achieve Principled Profit By "Putting People First"
Achieve Principled Profits!
Forget Traditional Business Wisdom--Market Share is Dead, Your Competitors
May be Your Best Allies, and Nice Guys Don't Finish Last
Market share is usually irrelevant; the world is abundant and there's room
for everyone to succeed
You can actively profit from your competitors' successes!
Honesty, integrity, and quality are far more important than quick
profits�the Golden Rule actually WORKS in business
As you create value for others, you build value in your own business
The most important sales skill isn't even about selling
Has the world turned upside down? What kind of business logic is this? "It's
the only kind that makes sense when the front pages are crammed with corporate
business ethics horror stories�in fact, it's the only kind that ever really made
sense," says Shel Horowitz, author of the startling book, "Principled Profit:
Marketing That Puts People First"
We Made Marketing History on September 15,2022
Jack Canfield, co-creator of the enormously successful 'Chicken Soup for the
Soul'series has this to say:
"The success of Chicken Soup is based on the reality that most people want to
help others and want to do the right thing. Shel Horowitz shows in
Principled Profit: Marketing That Puts People First that not only do
people *want* to change the paradigm toward cooperation and people-centered
behavior, but that they can profit handsomely by doing so. I'm delighted to
recommend this book." -- Jack Canfield, CEO, Chicken Soup for the Soul
Enterprises, Co-author, Chicken Soup for the Soul at Work
Principled Profit: Marketing That Puts People First, Shel Horowitz's
award-winning book on business ethics and customer loyalty, is now available.
Horowitz, author of another award-winner, "Grassroots Marketing: Getting
Noticed in a Noisy World" and several other books, demands high standards of
companies that want to succeed in the 21st century. "If you want to run a viable
business, not just right now but in 10, 50, 100 years, your company must treat
others as you'd want to be treated. Business ethics and trust can never be
regained if you squander them; just look at Arthur Andersen. Karma, the Golden
Rule, whatever you want to call it--the idea that you succeed by helping others
actually works."
Horowitz's book demonstrates many well-known examples of companies that did
well by seeing their customers, suppliers, employees and even competitors as
partners�and provides numerous practical ideas on marketing so everyone wins.
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