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Anatomy of a Business Plan

Anatomy of a Business Plan
2008 7th edition
A Step-by-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future

The Book That Has Helped Over 1,000,000 Business Owners

Anatomy of a Business Plan Complete Preparation Instruction
Easy-to Follow Step-by-Step Format
Research Information Resources
Examples and Blank Forms
3 Complete "Real" Business Plans
(including one dot.com)
Anatomy of a Business Plan is included FREE
with Automate your Business Plan software
"Anatomy of a Business Plan and Automate Your Business Plan have served as excellent business planning and financial analysis tools for Dale Carnegie´┐Ż Training Centers Worldwide."
Marc K. Johnston
Senior Vice President - Franchise Development
Anatomy of a Business Plan, now in its 22nd year and 7th edition, has guided over 1,000,000 business owners smoothly through the business planning process. It has been used extensively for business education by universities, colleges, technical schools, SBA BIC Centers, and SBDCs.  Anatomy of a Business Plan is equally appropriate for small businesses and large corporations. It is a favorite in almost every library throughout the U.S. and has been translated into Spanish, Chinese, Italian, and other languages for use in foreign countries.
What's In the Book?

  Starting With an Exit Strategy
  What Lenders and Investors Look For
  Business Planning for Nonprofit
  Writing Your Executive Summary
  Organizational Planning
  Product-Market Analysis
  Multi-Channel Marketing Strategy
  Financial Document Development
  Financial Statement (Ratio) Analysis
  Tax Considerations
  Updating Your Plan
  Research Resources (online and offline)
  Glossary and Index


Includes Four Complete Business Plans:   Start-up and Growth-Oriented Companies, Different Legal Structures, Products and/or Service Industries
One Plan for a Dot.com Company

What's New in the 7th Edition?

This new edition of Anatomy of a Business Plan has been revised to reflect the latest online an printed financial and marketing resources and current business plan practices and is loaded with ready-to-use-forms and worksheets and complete real-world business plans.

Business Planning for Nonprofits. There is a brand new chapter devoted to business planning specific to nonprofit organizations. With guidance from the chapter and reference icons at various points in the planning process, you will be neatly guided through the developments of a plan that is appropriate for your nonprofit.

Financing Your Business. You will be happy to see our new chapter on financing. Learn about debt and equity financing, types of loans, and sources of financing.

Karma Jazz Cafe Business Plan. There are now four complete business plans included in Anatomy of a Business Plan. Over the years, several of our readers have asked for a business plan for a restaurant. We now have one and hope you will like it.
The Business That Fails to Plan
Plans to Fail
You Need This Book!
It's That Simple....
If you want to start smart, stay competitive, and secure your company's future, you need an effective and up-to-date business plan. Anatomy of a Business Plan is the blueprint that will steer you to success. It will be your key to start-up, steady growth, increased profitability, and access to capital from lenders and investors.
Learn the Experts' Inside Secrets
  • Create the executive summary that captures the core of your business.
  • Write a plan that satisfies your lenders and investors--and puts money in your pocket.
  • Research and develop a winning marketing plan.
  • Develop your financial statements and plan for cash flow.
  • Evaluate your business potential in the global marketplace.
Winner of Benjamin Franklin Award
Best Business Book of the Year
Anatomy of a Business Plan, winner of the Benjamin Franklin Best Business Book of the Year Award, has guided more than a million small business owners through the business planning process. Now you, too, can use this highly approachable, step-by-step process to develop a polished, professional and results-oriented plan.
Ben Franklin Award

Anatomy of a Business Plan

SKU 0-7931-4600-3

$22.95