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Developing a Winning Marketing Plan Developing a Winning Marketing Plan
A nuts and bolts approach to developing an effective marketing plan. Written for both middle managers vying for monies within a corporation and entrepreneurs trying to raise venture capital. To help the reader ``see'' the concepts in the book, Cohen provides four complete marketing plans that cover: how to do a situational analysis, establish goals, develop marketing strategies, tactics and forecasts, and then present the marketing plan.
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