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Front Line Leaders Newsletter

Your administrative and support staff are increasingiy critical to your organization's marketing and financial success. Customer seivice is the key factor in getting potential participants to register and return. Continuing education and lifelong learnirig professional development information geared towards day-to-day needs is critical to the growth and success of your administrative and support staff.

Why this Newsletter is Critical In an environment of increased competition, customer loyalty is key. Customers who are loyal become your best salespeople. Developing a customer relation- ship based on tiust generates for your organization participant lifetime value and organization advocates.

Your customer's key contacts with your organization are your instructors and your front line staff. A great deal of time and energy is spent making sure that your programs are top quality, and the same time and energy needs to be spent on your front line staff. They need to be trained in the latest customer ser'vice techniques, and they need to be recognized as the professionals they are.

Recruiting one new customer or retaining an existing one will create value that more than pays for this investment. LERN's Front Line Leaders newsletter offers professional development information geared towards staff working with continuing education and lifelong learning programs. Maximize your staff's productivity. Give them the information they need and deserve.