How to Become a Successful E-Commerce Merchant

by Jim Carroll, Rick Broadhead, Paperback - 576 pages (April 2001)

In 2000, U.S. online retail revenues will hit $38.9 billion, almost double the $20.3 billion in 1999 revenues. The potential for online sales is unprecedented. Readers need this step-by-step guide for setting up an online store, marketing goods and services, and building a loyal customer base. This book is a detailed roadmap that closes the gap between the hype and the reality on Internet profits.