Provides instruction on how to incorporate e-commerce into your business plan with a detailed approach, offer customers optimal service and minimal risk, implement techniques unique to Internet business, and learn from the failures and successes of many well known companies.

The author, Bernadette Tiernan , November 1, 2022 E-tailing: The Consumer Side of E-Commerce Great e-tail sites have the power to grab your attention, lure you back, and create a local buzz. These sites combine energy, ingenuity, economics, the latest technology, and a good old-fashioned sense of security. Add marketpalce savvy, eye-catching designs, fast transaction time and you've replicated the best of in-person sales. Except that on the Internet, YOU can conduct business all over the world, no matter what size you are (even in your pajamas).