Getting People to Visit, Buy, and Become Customers for Life
by Daniel S. Janal, 400 pgs, 12/99.
Editorial Reviews
Book Description
Guidelines, strategies, proven examples, and tactics for maximizing your investment in the Internet. Marketing expert Dan Janal has designed this comprehensive guide to help professional marketers, sales managers, and entrepreneurs create a well-founded Internet marketing plan. The book covers everything from conducting research and market forecasting online, establishing measures for Internet investment, using the Internet as a customer support center, and effectively and ethically writing and sending publicity material. It also features new examples from companies around the world who are profiting from their online marketing and sales efforts and breaking new ground in business-to-business. * Includes new material for the next wave of online marketing, with chapters on affiliate programs and selling strategies for professional services, associations, and business-to-business. Daniel S. Janal (Danville, CA) is the founder and President of Janal Communications, an eleven-year-old online marketing and public relations agency. He is also the author of seven books on business technology, including Risky Business.
From the Back Cover
"America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty.
One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service.
In clear, nontechnical terms, Janal delivers online marketing strategies... read more.
About the Author
DANIEL S. JANAL is the founder and President of Janal Communications, an online marketing and PR agency. He has taught courses on Internet marketing at the University of California at Berkeley and Stanford University, and he is a frequent guest lecturer at industry conferences. His other books include Business Speak, Risky Business, and 101 Successful Businesses You Can Start on the Internet.
