The 101 Toughest Problems and How to Solve Them.
Jane Applegate, softcover, 399 pages, 1992.
Jane Applegate is one of America's leading advisers on small-business maanagement, as well as a successful small-business owner herself. In this book, she shares plainspoken, directly practical solutions to over 100 of the problems you may face --- wheather in the area of financing, marketing, bookkeeping, hiring, firing, advertising, franchising, buying a business, selling one, or any of the other inevitable challenges with which today's small-business owner must deal. Applegate draws on the expertise of hundreds of entrepreneurs and public and private sector experts to tell what really works. In addition, she offers her invaluable Ten Commandments for running a small business, plus innumerable tips that can spell instant upturn in profits.