Review:
Allen (Nothing Down: How To Buy Real Estate with Little or No Money Down; Multiple Streams of Income) has now moved on to espouse the web as the path to more wealth and personal freedom. The first third of the volume is simply hype. The middle third reviews marketing fundamentals as applied to the net material that one might find in any marketing text. The remainder devotes individual chapters to methods for making money on the Internet such as niche marketing, auto responders, selling links, placing ads on your web page, net auctions, and affiliations with companies who want access to your clients. Allen freely uses other individuals to explain concepts and, unlike many authors of this genre, gives them credit. The volume also has a reputable publisher, an author with a proven record of popularity, arguably less hyperbole than most, and a focus on marketing basics. Despite the ongoing shake-out in the high-tech arena, there is always an audience for get-rich-quick schemes, and Allen's latest title is a cut above the rest of the Tony Robbins or Dave Del Dotto ilk. An acceptable public library purchase. Patrick J. Brunet, Western Wisconsin Tech Coll. Copyright 2001 Reed Business Information, Inc.