The Bootstrapper's Bible

Getting ready to start a small business-especially with little or no money on hand-is an adventure to the say the least. Plenty of books offer inspiration, ideas and roadmaps, but The Bootstrapper's Bible is the first to combine them all. This happy combination is due to the unique position of author Seth Godin. He was a "boot- strapper" who tells the story of getting his own business up and running. Starting with almost nothing, Godin has built a multimillion dollar business with clients and partners that include Simon & Schuster, Kinko's, The Washington Post and dozens of other companies.

To encourage budding bootstrappers, he shares his own story and covers other boostrappers (from Dell Computer to Haagen Dasz) who have parlayed a great idea into a sizeable fortune, using the smart strategies and cash-stretching tactics revealed in this book. Indispensable too is keeping your head when everyone around is losing theirs. Survival is an important item on a bootstrapper's resume.

Godin's years of experience owning, operating, and writing about small business have resulted in his " 12 Essential Rules," which every bootstrapper will want to inhale. Bootstrapping details include:

• organizing the business and finding
• start-up funds-and mentors
• dealing with customers and suppliers
• balancing work and home, frustration and inspiration, vision and practicality
• success in the bootstrap phase-and moving beyond

Seth Godin, entrepreneur, author, book packager, cyber pioneer and bootstrapper, has produced some of the most innovative and successful business books of the last decade. He is also the founder of an internet marketing firm and has been hailed by publications, including Business Week, Fast Company and Forbes. com.