From Mind to Market  "The traditional approach to retailing - beginning at the point of manufacture and ending with the sale to the comsummer - is gravely out of date and simply unrealistic," explains Blackwell, one of the foremost authorities on consumer behavior and retailing worldwide. "In an ultracompetitive marketplace, manufacturers can no longer dictate what comsumers will buy. The savvy consumer is more educated than ever as to what he or she wants and where to get it at the best cost. Using this information to develop the products consumers are looking for is demand-chain management."
Blackwell shows how and why reinventing the retail supply chain can make or break a company's profitability in the new economy. When companies like Wal-Mart, Kinko's, and Service Corp. International adopt active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders as well. The book explore what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.
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