Techniques for using your brochure to develop your program’s image and position you in your customers’ mind;
How to develop a brochure cover that captures your reader’s attention and communicates what your program has to offer;
Creating brochure pages that are legible and examples of the best formats for inside pages;
Writing techniques for developing copy that sells, including successful titles, powerful copy, and motivational logistics;
Registration procedures that support your customer-oriented brochure.
Community Programs Edition. Specific for brochures and catalogs offering many classes and courses. If you are doing a continuing professional education catalog, this edition is also most relevant to you. Ideal for recreation departments, public school community education departments, and noncredit continuing education units in colleges and universities.
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