How to Position Your Program on the Internet

You have less than 30 months to position your program on the Internet. This publication will show you how.

Written in non-technical language for CEOs and other decision makers, “How to Position Your Program on the Internet” is the only publication on the Internet written specifically for the field of lifelong learning.

The Internet will change the way we in lifelong learning do business.� The impact on our field will be much greater than on any other sector of the economy. Whether your program ever offers a course on the Internet, it will be changed totally by the impact of the Internet. The reason the Internet poses such a tremendous and imminent specter over our programs is that the Internet changes our environment completely. Every process and function we perform with our programs is something that can be affected — improved, eliminated, bypassed, or modified — by the Internet.

You have less than 30 months to position your program on the Internet. You have even less time to get your Internet Business Plan written. This publication will get you there. With it, your organization will be one of the winners in the 21st century.

Contents
Part I. Why the Internet Will Change Your Program

Part II. The Internet and Your Program
•The Internet and Your Brochure
•Registration on the Internet
•The Internet and Marketing
•The Internet and Needs Assessments
•Uniquely Internet Services
•Internet Courses
•How the Internet will Change In-Person Courses

Part III. Positioning Your Program
•How to Position Your Program on the Internet