Discovering Your 7 Primary Market Segments (video)
L#02-325
$125.00
- Only 20% of your participants give you 80% of your income and profit.
- Stated another way, of the many groups or market segments you serve, only 7 market segments give you 80% of your income and profit.
Now, for the first time, you can see visually how to discover your organization's seven primary market segments.
- By targeting these 7 primary market segments, your program will retain more past participants and recruit more new participants.
- Your organization's income will go up
- More importantly, your program's profit margin 'will go tip
- Participant satisfaction will increase
- Staff workload will be redistributed to be more productive.
Without targeting your 7 pnmary market segments, your organiration 'will continue to waste time and money promoting to people who are less interested, don't stay as lon& don't give you as much money, are less satisfied, and don't value your organization as much. If you continue to promote to everyone equally, you 'will not be able to remain successful and competitive.
This video will show you: 1. why targeting your 7 primary market segments works so well. 2. flow to find out what your organization's 7 primary market segments are. 3. What to do once you've found your 7 primary market segments. After you discover your 7 primary market segments, you will be able to:
- See changes in trends among your best customers.
- See what programs your best market segments are taking.
- Measure when segments show a decline or drop in sales, Discover when a segment shows a surge and increase in sales.
- Do better needs assessments.
- Increase your success rate for new programs.
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