Target Marketing for Small Business

Target Marketing for the Small Business Researching a Target Market   Evaluating Buying Trends  Demographics & Questionnaires   Evaluating Competition   Pricing & Distribution   Timing of Market Entry  Advertising & Publicity   Retaining Customer Bases  Price $22.95

"The best written, easy-to-understand marketing primer that I can recall. It briefly covers everything from initial market survey to timing of market entry." Minn. Publisher News