Marketing Without Megabucks

SH-671-76036

$12.00

The definitive single-volume reference resource for a wide range of inexpensive and easy marketing strategies.

Market your service for less!
If you've ever tried to promote your business, services, activity, an idea, or a group, you know how difficult and expensive it can be. Shel Horowitz shows you how to maximize even the smallest promotional investment.

This book is divided into four sections:

• Market by making news: turn the press into your publicity bureau - capitalize on free publicity in print and electronic media.
• More than your money's worth in paid advertising: Increase your return on investment through strong copywriting, eye-catching design, effective placement, and smart negotiation.
• Self-made marketing: Master the art and science of direct mail; create low-cost fliers and brochures, cooperative opportunities, and in-store merchandising; sell effectively by phone and in person.
• Advanced marketing for everyone: Capitalize on success by becoming the recognized expert, networker, and market researcher.

From choosing a name and logo to building a multi-pronged, multimedia marketing strategy, Marketing without Megabucks tells you how to sell anything on a small budget.

plus extensive 1997 update, free with order

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