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Downloadable FAQ Announcement List
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Carl G. Kline, MBA
copyright 1997-2005
Faculty
Steven Babitsky, Esq.�
Attorney Babitsky is one of the nation�s leading experts and consultants on expert witness issues. Mr. Babitsky is the seminar leader for the
Annual National Expert Witness and Litigation Seminar, the Editor of The Expert Witness Journal and the co-author of the best-selling text
How To Excel During Cross-Examination: Techniques For Experts That Work. He is a highly experienced and lively trainer who has trained thousands of expert witnesses and other professionals over the last twenty years.
Rosalie Hamilton�
Ms. Hamilton is the President of Expert Communications, Inc., a
consulting company that specializes in helping forensic experts market their services. She is the former Director of Expert Witness Marketing for American Lawyer Media, which produces regional expert witness directories throughout the country. She has twenty years of experience in sales, marketing, and publishing.
James J. Mangraviti, Jr., Esq.�
Attorney Mangraviti is a former trial lawyer who has written several books on forensic issues, including
How To Excel During Depositions: Techniques For Experts That Work. He currently serves as General Counsel and Marketing Director for SEAK, Inc., a professional information firm. He lectures frequently to experts across the United States.
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TAPE 1A����� 38:44 |
| Introduction An introduction to the faculty and explanation of the lively, interactive learning format. |
| The Top Forensic Marketing Issues Discussion of crucial forensic marketing issues. |
| Finding �Good� Clients What makes a �good� client and a �bad� client, and how to find the good clients. |
| Return-On-Investment How to measure the effectiveness of a marketing effort and, more importantly, how to properly quantify and recognize the value of a new client. |
| The Three Golden Rules Of Marketing The key rules to follow in order to implement a cost-effective, successful marketing campaign. |
| Target Marketing & Identifying Competition How to zero in on your target market, decrease marketing time and expense, and increase your return on marketing investment. How to distinguish yourself from the competition. |
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TAPE 1B����� 29:11 |
| Fee-Setting and Billing Practices Proven ways to charge and collect a premium fee for your time. |
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TAPE 2A����� 19:37 |
| Cost-Effective Marketing Techniques A detailed explanation of what works and what doesn�t. |
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TAPE 2B����� 27:01 |
| Direct Mail How to increase your response rate while decreasing your costs. What to put into your piece and what to leave out. |
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TAPE 3A����� 24:01 |
| Direct Mail II The piece itself, how to get it opened. Acquiring lists that work.� |
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TAPE 3B����� 28:05 |
| Directories Where to list, where not to list, how to design your listing, and how to make it pay off. |
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TAPE 4A����� 22:41 |
| Referral Agencies, Locator Services & Brokers What they will and will not do for you, how much it will cost, and whether they are right for you. |
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TAPE 4B����� 34:03 |
| Writing and Publishing Where and what to write to promote your expertise. How to locate the right publication and get your article in it.� |
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TAPE 5A����� 28:35 |
| Speaking How to generate referrals from speaking engagements. Where and to whom to speak. Advertising Where to advertise, where not to advertise, and how to�professionally draft your ad. |
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TAPE 5B����� 33:18 |
| Internet Marketing How to use the world wide web to promote your expertise in a cost-effective, professional manner. The ins and outs of online directories. |
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TAPE 6����� 19:26 |
| Networking Who to talk to and how to turn networking into referrals.� |
| Roundtable/Conclusion A final free-flowing discussion of the marketing issues facing forensic experts. A review of �takeaways� from the program.� |
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Downloadable FAQ Announcement List
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