Promoting Your Web Site

If you are searching for any of the following topics:

Look no further. You'll find it at 4expertise.com Store!

The Following is good advise from

ShopSite, The Premier Shopping Cart Software

Keys to Seller Success

You're thinking about putting your business on line and doing Internet commerce. You need to develop a business formula for success. The first step to successful ventures is thoughtful planning and careful strategizing. This page is designed to walk you through some basic strategies that will help your Internet business become a success!

The Three-Step Approach to Marketing

To put it simply, Internet commerce is all about making money using the Net. Rapid advances in technology have made the Internet accessible to everyone. Taping into this reservoir of potential customers is the key to your success. To do this and ensure a successful business, you have to think about your target customer, know how to attract new customers, and learn how to keep your buyers coming back.

Targeting Your Customers

Before you do anything, ask yourself who your primary target customer is. Who is your product geared towards? Knowing your customers is the first vital step in a successful business. Start by looking at some basic characteristics of your target customer, like income, age, gender, and interests. Say for example, that my business sold mountain bikes and accessories. I would want to compile information that tells me what my average customer is like. A simple way of doing this is to tactfully encourage customers to complete online profiles or questionnaires. Having this type of information will help you successfully approach step 2 (How to attract customers).

How to Attract Customers

The concept here is a simple one. You can't make money if you don't have any customers. The key is learning how to attract customers to your Web site. There are many methods available that will help you maximize traffic and attract your targeted customers.

Here are a few basic approaches:

  • Make it easy to find your business on the Web. The most basic and powerful way to do this is through search engines. Search engines are generally the first place people turn to when trying to find something on the Internet. Although there are hundreds of search engines to choose from, 98% of all traffic comes from the top seven search engines. These include AltaVista, Excite, Yahoo, and Lycos. Hoping aboard is fairly easy. You can either submit your home page and URL to a search engine or have a service register you for a small fee.

    When registering your store, keep in mind that being ranked in the first 10-20 entries is very important. This is based on a key word/phrase related to your business. Keep in mind the types of words people will most likely use when trying to find something related to your store.

  • Sharing links. It is a very common practice for businesses to provide mutual links on their Web sites at no charge. Find other sites that your target customer would visit and offer to share links with non-competitors and their complementary sites. This simple agreement between businesses can bring a lot more traffic.

  • Advertising. Your business is finally established on the Web, but how do you tell everyone about it. Small businesses may not have the capital to invest in a lot of marketing. You can start by telling your friends and people you know about your new site. You can also use direct e-mail advertising. Most buyers on the web have email addresses. But keep your message simple and short, most people don't like unsolicited e-mail advertising. If you do have money to spend than use it to put your URL everywhere. You can gain attention to your web site by using banner advertising or advertising on the radio, in catalogs, brochures, classifieds and TV. The more people that know about your site, the more business potential you have.

How to Appeal to Your Buyers so They'll Keep Coming Back

Repeat customers are the key to a stable and successful business. Once you have established your business and have a customer base, you must find ways to ensure that your customers will keep coming back and hopefully bring their friends with them. Here are a few proven formulas for success.

  • Superior customer service. How can you improve customer relations if you don't interact with them personally? It may be impossible to exchange warm smiles and friendly handshakes between the hard shell of computer screens. But, online interaction can result in closer customer ties. Learn your customers needs and cater your web site to meet those needs. Be reliable! Provide your customers with a hassle-free money-back guarantee. And offer your customers good deals. As they start to feel appreciated and taken care of, you will quickly find that you have a loyal group of consumers.

  • Site Design. Make sure that your website is user-friendly. Have a consistent look. Make sure that your web page is simple and easy to use. Having too much "stuff" clutter your pages can cause consumers to quickly lose interest. Use pictures to sell your products. Having a picture with a detailed description is much more interesting than just reading about a product.

  • Email promotionals. Take advantage of your customers email addresses. Ask them if it would be ok to keep them informed of upcoming specials and promotions. Staying in touch with your customers via email will help to keep em coming back!

At 4expertise.com Store, you'll discover an easy to use, information packed web site. Click here to learn more about ecommerce marketing.