How to Position Yourself as the Obvious Expert

Foreword Roger C. Parker

Preface Mark L. Eldridge

Introduction Elsom Eldridge Jr

CHAPTER 1 Strategies for Becoming The Obvious Expert

CHAPTER 2 Who Are You? Define Your Unique Selling Proposition

CHAPTER 3 Publish Your Book or Reports—or Else!

CHAPTER 4 Speak Out: Join the Lecture Circuit

CHAPTER 5 Secrets for Successful Seminars and Workshops

CHAPTER 6 Publish Your Newsletter Painlessly

CHAPTER 7 Get Your Magazine and Journal Articles in Print

CHAPTER 8 Use the Media to Your Advantage

CHAPTER 9 Your Content-Based Website, With Sparkle Please

CHAPTER 10 Join Up: The Real Value of Memberships and Certifications

CHAPTER 11 Dynamic Networking

CHAPTER 12 In the End, You Get What You Give

Directory of The Obvious Expert Advisors