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Downloadable FAQ Announcement List
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Carl G. Kline, MBA
copyright 1997-2005
Building Buzz
How to Reach and Impress Your Target Audience
Marisa D'Vari
Have you ever felt a flash of envy when you saw a competitor�
or a colleague� grinning up at you from the pages of your local paper?
In today's cutthroat economic environment, professionals of every
description must discover the secrets of elevating themselves
above the competition.
Building Buzz through free media is the most efficient and effective way to
attract prospects, gain client loyalty, and develop an aura of prestige.
Why? Because the media provides official "third party endorsement"
so that prospects and clients reading, hearing, or seeing you interviewed
by the media psychologically assume the publication or show is actually
endorsing your services or products.
Marisa D'Vari, one of the nation's leading expert strategists on media
promotion,
offers fresh "insider secrets" on how to establish credibility via media
interviews.
Filled with tips, check- Reach and Impress Your lists, summaries, and colorful
"success story" anecdotes, Target Audience Building Buzz shows you how to
quickly achieve a certain "celebrity status" that will attract clients like a
magnet.
Even better, you will learn how to turn these interviews into a powerful
credibility
machine that works 24 hours a day, 7 days a week.
Building Buzz is chock-full of real solutions and techniques professionals can
put to
immediate use, without the help of a high-priced publicist:
A
complete, step-by-step program easily adaptable to any small business
or professional practice.
Easy-to-read material that functions both as a motivating,
interactive workbook as well as a solid desktop reference.
Coaches
readers on how to deliver effective interviews with print, radio,
and television media.
Explains how professionals can enhance their reputation and
win clients through traditional and nontraditional book publishing.
Expand your client list, enhance your credibility, and explode your
profits with this dynamic, essential resource.
| Founder of Deg.Com Communications, Marisa D'Vari empowers entrepreneurs, executives, and corporations through media positioning and presentation skills. Now living in Boston, Mass., she has worked as an executive in the entertainment and media industries for more than 10 years. A national speaker and author of five books, D'Vari has con-ducted keynote speeches and workshops for the Institute of Management Consultants, the American Society of Association Executives, National Speakers Association, Boston Security Analysts Society, and Harvard University. |
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Downloadable FAQ Announcement List
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