Build, Buy or Partner
Future new business opportunities are often viewed
primarily through the lens of past successes. As companies come to rely
on a single mode of growth�building, buying, or allying�they risk
overlooking more optimal alternatives. Generating a robust set of
modes-of-entry considerations often enables companies to lower costs and
improve new business performance.
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Most companies rely on rules of thumb to guide
build, buy, or ally decisions rather than maintain formal decision
rules. Peak Strategy has developed a composite list of over 45 questions
typically asked as companies consider the optimal mode of entry. The
relative weight of each Buy, Build, or Ally question ultimately depends
on the strategic priorities of the company at a given point in time.
Typical priorities include: |
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- Increase Market Share |
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- Customer Relationship Enhancement |
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- Product Extensions |
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- International Expansion |
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- Product Innovations |
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- Value Chain Migration |
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- Scale and Efficiencies |
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- Expand to (Horizontal) Adjacencies |
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