Blue's Clues for Success:
D079315376X
$22.00
The 8 Secrets Behind a Phenomenal Business
by Diane Tracy, hardcover, 288, July 15, 2002.The business success story behind the world�s number one show for preschoolers.
More than 8 million kids and parents tune into Nickelodeon each week to watch Blue�s Clues, a program starring a clever animated puppy, Blue, and her live-action sidekick, Joe. The show employs a deceptively simple concept, yet its creators succeed by expertly doing what cutting-edge management books say to do: walk the talk, live the vision, and discipline yourself to be the best in every aspect of your business.
The Blue�s Clues holistic approach to business success is documented, for the first time ever, by consultant Diane Tracy. She offers "clues" to the program�s popularity-a Blueprint, if you will-for duplicating the success of Blue�s Clues in others companies and industries. Readers will learn:
� What can happen when leaders of an organization put their egos and self-interests aside for the accomplishment of a worthy mission.
� The power of relationship, and how trust in one another, from the top down, can break through enormous barriers.
� How a clear, grounded vision can allow individuals to push through their own personal barriers and limitations to create something truly phenomenal.
� What happens when the company designs its product around the customer.
The popularity of Blue�s Clues, which challenged and disproved many assumptions about how children learn, is no fluke. The "personal story" behind the program�s "business story," as told by Tracy, will inspire readers to believe more in themselves, to dream big, and to push through their own self-limiting beliefs to experience a fuller, more satisfying career and life.
Book Info
The business success story behind the world's number one show for preschoolers. The Blue's Clues holistic approach to business success is documented by consultant Diane Tracy. She offers 'clues' to the program's popularity-a Blueprint, for duplicating the success of Blue's Clues in other companies and industries.
From the Inside Flap
Finally�A Business Book with a Clue! Imagine working with people who "absolutely love coming to work every day." Imagine a business where "all the departments within the company work in harmony with each other." Imagine a business where "people�s egos rarely get in the way of the work and everyone just wants to create great work" for their customers. Then, imagine this same business generating over $3 billion in merchandising within a few years. A business that spawns several bestselling books, videos, CDs, and thousands of other consumer products. A business that reaches millions of people in more than 60 countries each week. A business that has changed the lives of its customers in a positive, educational way. This magical business is not a fantasy. It is the hit television show for preschoolers, Blue�s Clues. Since 1996, Nickelodeon�s Blue�s Clues not only has become one of the most popular and successful shows for preschoolers in television history, it also has literally changed the way children watch television with its interactive approach. Now, documented for the first time, author Diane Tracy reveals the eight principles behind the success of this amazing show for the business community. She will take you into the Blue�s Clues offices and studios and introduce you to the creators, the animators, the live host, the writers, the producers, and the executives who have turned this show into a phenomenal success. Blue�s Clues for Success provides the eight clues to achieving phenomenal success. Learn why the following clues are fundamental to business success and how to apply them: 1. Mobilize the energy in your organization by turning your MISSION into a "mantra."
2. Know your CUSTOMER, love your customer, and make them the focus of everything you do. 3. Stay connected to your customer through RESEARCH�and lots of it! 4. Be the master of, not a slave to, your TECHNOLOGY. Use it creatively. 5. Create WORK PROCESSES that serve your customers and enable your people to do their best.
6. BRAND your product or company. Know what you want to be and live up to it. 7. Provide LEADERSHIP that meets the needs of people, so they can meet the needs of customers. 8. Consciously manage your CULTURE the way you manage every other aspect of your business. If companies could harness the imagination and creativity of the "child within" their people, they would have no competition. Blue�s Clues for Success will help organizations and individuals tap into this energizing resource to realize their potential and lead more profitable, satisfying businesses. About the Author Diane Tracy is an internationally recognized author, speaker, and executive coach.
About the Author
Diane Tracy has more than 20 years� experience as an internationally recognized author, speaker, and coach to executives in Fortune 500 companies and beyond. She has appeared on more than 150 radio and television talk shows and is a popular speaker to audiences worldwide on the subjects of leadership, management, creativity, change, and empowerment.
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Carl G. Kline, MBA
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