Access the Right People, Strengthen
Client Relationships, and Double Your Sales
Author: Michael Salmon 288 pages, 5.25 x 8.25, Paper, March
2005.SuperNetworking™ is the first method that transforms
networking from something vague and arbitrary into a system that
is swift, deliberate, effective, and easy-to-follow.
SuperNetworking for Sales Pros offers explicit directives on how
to build a network to achieve specific goals--selecting targets
first, then creating the best links to get there. It shows you how
to choose who is in your network and extract promises from those
contacts, provides a mechanism to track progress, and sets
standards to measure results. This empowering book provides a
process that shows you how to expand your base of business and
contacts; enhance and leverage your existing relationships;
target, access; speak to the right people; extract promises from
your contacts; and drive more revenue and profits to the bottom
line. In addition it incorporates an effective mechanism to track
progress, measure results, and gauge your ROI. SuperNetworking for
Sales Pros shows network-builders, expert, and novice how to:
• Determine the value you bring to an organization and articulate
your value proposition to your target audience
• Identify and reach the right person
• Prepare properly to make a favorable first impression and earn
credibility
• Develop more relationships to maximize business opportunities
• Maintain a customized program that monitors your progress and
measures ROI
• Stay in touch and follow up to keep your network strong • Avoid
the big no-no’s of networking
• Generate more revenue for your business and the company
• Make more money for yourself
• Maintain a network for life Michael Salmon is the author of
SuperNetworking. He has held sales, marketing, and management
positions for both privately held and Fortune 500 Companies. He is
the founder of M. Salmon & Associates, one of the nations foremost
network-training firms. He delivers his unique methodology to
corporations including Viacom, Fidelity, Capital, Merrill Lynch,
Scudder, and New York Life. He has been featured in a variety of
national media, including CNNfn, CBS, NBC, FOX News Channel,
Bloomberg TV, USA Today, Investor's Daily, Chicago Tribune, and
Entrepreneur magazine.
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