Conquer Your Competition Start Up Manual 1 of 4  YOU WIN IN ANY BUSINESS
By Rene Vishney, 92 pages, PDF. Sent as an email attachment.
For anyone who is starting or building a business. Use this Manual to build your organization. Quickly and Profitably get your products or services to market. This manual shows you how to do it right the first time! No wasted efforts. You get the tools and knowledge you need to avoid the disasters. Build your business correctly from the start. Information included; a business plan outline that has been used to raise over $60,000,000, setting goals, allocation of executive time, decision-making, organization, planning, strategies, budgets, business processes with diagrams charts & examples etc.
Conquer Your
Competition: Start Up
Table of
Contents
Executive Summary........ 1
This manual’s objective 2
The
major business functions 3
Accounting and/or
Finance......... 3
Sales......... 3
Marketing......... 3
Manufacturing and/or primary
Service......... 3
Administration......... 3
HR......... 3
Engineering/programming......... 4
Service operations.........
4
Information Systems.........
4
What’s it all about? 5
Starting out 6
The
situations in which we find ourselves 7
Myopia... 8
Where do you start to build sales in tough times?... 9
Do
they need it? 10
Businessmen who helped. 11
What are the components of a
successful business?...... 12
Management 14
The
owner and CEO... 15
Who are you?......... 15
I’m
busy running the business - I can’t take time to plan... 16
The rule for
disaster......... 16
Who is watching the
business?......... 16
It is probably not
written......... 17
Where do you spend your
time?......... 18
Chinese fire drills.........
18
Useless
interaction?......... 19
Unplanned
activities......... 20
What are your plans?. 21
The plan’s mix......... 21
Plan aids......... 22
What business are you in? 23
Are you selling ladders or
are you in the access business?......... 23
Expanded horizons.........
23
What benefits are you
providing your customer?......... 24
Business styles. 25
Let me do this for
you......... 25
How are the customers
viewing your offerings?......... 26
General......... 26
Specialized......... 27
What does the customer
expect?......... 27
Leading edge
technology......... 28
Technology caveats.........
29
No
goals... 30
Lack of clear
objectives......... 30
What are you trying to
accomplish?......... 30
When are you trying to
accomplish it by?......... 30
Who is going to accomplish
it?......... 31
How are they going to
accomplish it?......... 31
Move really quickly
now......... 32
Common objectives
defined?......... 32
What do I get out of
this?......... 33
Fish bones......... 33
No
one in charge. 35
No functional organization
defined......... 35
The maladies......... 36
A cure......... 36
Reality sets in......... 36
Hunting groups......... 38
Old organizational
problems......... 38
Business processes.........
39
Business functions... 41
Accounting and/or
Finance......... 41
Sales......... 41
Marketing......... 41
Manufacturing and/or primary
service......... 42
Administration......... 42
HR......... 42
Engineering /
programming......... 43
Service operations.........
43
No
clear operating policies 44
So what happens when
policies are strictly enforced?......... 44
What are good
policies?......... 44
How do you deal with bad
policies?......... 45
Lack of clear
processes......... 45
Undefined information
flows......... 46
It’s a Black Forest
clock......... 46
Step by step......... 46
I need my space......... 47
No task breakdowns.........
47
The steam engine......... 48
This tastes awful.........
48
It didn’t happen on my
shift!......... 49
Gee I wish I could.........
49
What resources are
available?......... 50
Crash schedules costs and
calamity......... 50
Warp speed......... 51
Do you have a
budget?......... 52
What specialized skills are
needed?......... 52
What’s the
Schedule?......... 53
Who
needs strategy - let’s just do it... 54
What markets do we enter
first?......... 54
With what do we enter
them?......... 55
Are we the price
leader?......... 55
Where else can you
lead?......... 56
Why are they
successful?......... 56
Mine’s almost just like
yours......... 56
Wait until you see
this......... 57
We are in real trouble - now
what?......... 58
Fast competitive company
evaluation......... 58
Fast competitive product
evaluation......... 58
Competitor capability
analysis......... 59
What’s wrong with being responsible?. 60
Who
has the authority to operate the company?... 61
Decisions Decisions Decisions... 63
Take the reins......... 63
Hail to the chief.........
64
Good decisions......... 64
Decision
facilitation......... 65
Conclusion.... 66
What are the things that will help you?... 67
Appendix A: Business
process........ 68
Appendix B: Business plan.
75
The plan’s executive
summary......... 75
The business......... 75
The problem......... 75
Market opportunity.........
75
Market strategy......... 75
Products......... 76
Customers /
accomplishments......... 76
Competitive summary.........
76
Distribution plan.........
76
Growth plan......... 76
Management team......... 76
Financials......... 77
The goal of the business
plan......... 78
Appendix D: NONDISCLOSURE
AGREEMENT.. 79
Meet the team 81
Mr. Rene Vishney......... 81
Mr. Mike Mellin......... 82
Mr. Edward W.
Pullen......... 82
Dr. Jon Peddie......... 82
Mr. Daniel W. Zipkin.........
83
Mr. David Lewis......... 83
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