CONQUER YOUR COMPETITION - SALES & MARKETING Manual 2 of 4
RV102
$11.7592 page PDF Edition by Rene Vichney. Sent at email attachment.
SHOWS
YOU HOW TO SELL ANYTHING TO ANYBODY
For Anyone in Sales or Marketing that Wants to get Rich NOW. Learn how to
avoid 60 of the most costly time wasting mistakes in Sales, Marketing, Market
Studies, Presentation Techniques, Strategy, Tactics, Selling, Distribution,
Commissions, Territories, Advertising and Public Relations. You get the
solutions to these mistakes to fix the errors.
The information in this manual explains how to quickly fix problems to
maximize your profitability. With the Conquest Planning Method you get a working
tool to develop your competitive thinking. You learn about Hidden Motivators in
advertising that you can use to increase sales. Why waste your time? You do want
to achieve your goal quicker, don't you?
Conquer Your
Competition: Marketing & Sales
Table of
Contents
Executive Summary........ 5
This manual�s objective 6
The major business functions
7
Accounting and/or
Finance......... 7
Sales......... 7
Marketing......... 7
Manufacturing and/or primary
Service......... 7
Administration......... 7
HR......... 7
Engineering/programming......... 8
Service operations.........
8
Information Systems.........
8
What�s it all about? 9
Starting out... 10
The situations in which we
find ourselves... 11
Myopia. 12
Where do you start to build
sales in tough times?. 13
Do they need it? 14
Businessmen who helped. 15
What are the components of a
successful business?...... 16
Marketing...... 18
Why position anything?... 19
How does the customer think
of us?......... 19
How does the customer think
of your products?......... 20
Hidden persuaders.........
20
The advertisers�
mission......... 21
It�s better because.........
22
Is cheaper better?.........
22
It�s really worth it -
honest......... 22
How are you going to get the
word out?... 24
What marketing?......... 24
Would you do this?.........
24
Can you get their
attention?......... 25
Let them show you
how......... 25
What else do they
do?......... 25
Buy it when, where,
how?......... 26
A little motivation goes a
long way......... 26
Well we know it�s not
perfect......... 27
Hot button?......... 27
All that for
nothing......... 28
Believe it......... 28
A consultant�s tale.........
29
Market research
failures......... 29
Mirror mirror on the
wall......... 31
If I�d only had that
idea......... 32
What advertising?.........
33
My advertising goal
is......... 33
PR?... 36
So we use PR......... 36
I took 2 and it didn�t
work......... 36
Common PR mistakes.........
37
What�s viral or guerilla
marketing?......... 38
Channels sort themselves
out... 40
How are we going to sort
this out?......... 40
Sell it today......... 40
The perfect distribution
model......... 41
Two choices......... 41
So whose supply chain are
you in?......... 41
What to do now?......... 42
Where does it go?.........
43
Distribution
strategies......... 43
How about that?� It ties
together......... 44
Salesman and
commissions......... 44
Distributors and
margins......... 46
We�ll save money - tell them
it�s a house account......... 46
Representatives and
commissions......... 47
Representatives�
associations......... 47
Retail distribution.........
47
We have no competition. 49
Look harder......... 49
If you don�t they
will......... 49
They are slow......... 50
Check your mirror.........
50
We have all the business we
need......... 51
We are the greatest 52
Believing one�s own
PR......... 52
No one can compete with
us......... 52
Are your antennas
up?......... 53
Were you last month�s big
news?. 55
They will never forget
us......... 55
Our customers are
loyal......... 56
You are as good as your last
ten days......... 56
Is your customer
recommending you?......... 57
Cultural customs and
language... 58
What do you mean that�s a
ridiculous name?......... 58
Why are they closed for six
weeks?......... 59
Sales 60
Just plain sales... 61
Planning for the
sale......... 61
Executing the
presentation......... 62
Closing the sale......... 63
Who needs sales support?�
Just sell �em!... 66
Type of sale......... 66
Conventions of the
industry......... 67
Nah, we�re
different......... 67
Define your client.........
68
Conclusion.... 70
What are the things that
will help you?... 71
Appendix B: Business plan.
72
The plan�s executive
summary......... 72
The business......... 72
The problem......... 72
Market opportunity.........
72
Market strategy......... 72
Products......... 73
Customers /
accomplishments......... 73
Competitive summary.........
73
Distribution plan.........
73
Growth plan......... 73
Management team......... 73
Financials......... 74
The goal of the business
plan......... 75
Appendix C: The Conquest
Planning Method �..... 76
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