(from Standard Marketing Procedures for All Dentists)
(Marketing SOPs, forms, and samples appear below in italics.)
Patient Referrals
Patient Referral Program Overview Asking for referrals the right way
Referrals�Asking the Right Way
Referral gift-giving program
Progressive Referral Thank Yous Scripts for Referrals
Referrals through cross-promotions
Using Outsider Cross-Promotions to Gain Referrals
Tallying the results
Professional Referrals
Planned referral letters
Referral Gift-Giving Status Chart Three Types of Planned Referral Letters Suggested Planned Referral Letter Calendar
Lunch-a-month program
Priority referral concept
Priority Referral Approach Weekly Professional Referral Chart Monthly Professional Referral Chart Master Referral Action Planner�6 Months
This section of Standard
Marketing Procedures for All Dentists(like the other four sections)
is available in customizable form either (1) in three-ring binder
printed
format with an accompanying computer disk or (2) as a digitally downloadable
file.
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