(Marketing SOPs, forms, and samples appear below in italics.)
�
Getting Started Right
Getting Started Right
�11 Steps to Better Media Budgeting
�Determining Your Campaign Theme
�Campaign Theme �Creating Your Own Campaign Theme
�Using Creative Strategy Worksheets
�Sample Creative Strategy Worksheet A �Sample Creative Strategy Worksheet B �Feature / Benefit Chart �Creative Strategy Worksheet
�Prioritizing Your Ad Strategy
�Prioritizing Your Ad Messages for Maximum Effectiveness �Finding Good Promotional Help When You Need It �How to Find and Work With a Good Graphic Designer �Copy and Layout �Copy and Layout �
The Methods--Which to Use When
Business Cards
Business Cards Sample Business Card Layout
External Signs
External Signs Sample External Sign
Banners
Banners Sample Banner
Yellow Page Ads
Sample Yellow Pages Zip Code Map Yellow Page Ad Formula Yellow Pages
Charity Ads
Print Ads
Print Media Print Ad Creative Worksheet Sample Print Ad
Direct Mail Direct Mail Sample Marketing Budget Rules of the Game New Resident Direct Mail Strategy Sample New Resident Direct Mail Letter Sample of Direct Mail Return Card
Publicity
Publicity
Speeches
Using Speeches to Augment Your Public Image Outline Guide for a Simple Speech Sample Speech Outline
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