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Alphabetical Listing of the SOPs in Marsha Freeman's Standard Operating Procedures for All Dentists |
DETAILED LIST of MARKETING
SOPs,
FORMs, and SAMPLES
(from
Standard Marketing Procedures for All Dentists)
~ A ~
~ B ~
|
SOP TITLE
|
FILE NAME
|
FOUND IN SECTION(S)…
|
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER…
|
| Banner, Sample |
sampban.doc |
Dental External Marketing |
Banners |
| Banners |
sbanners.doc |
Dental External Marketing |
Sample Banners |
| Biography, Reception Area |
srecabio.doc |
Dental Internal Marketing |
Sample Practice Biography |
| Biography, Sample Practice |
sampbio.doc |
Dental Business Strategies and Setting Up for Success /
Dental Internal Marketing |
Reception Area Biography |
| Budget for a Mature Practice, Sample |
matdent.doc |
Dental Business Strategies and Setting Up for Success |
Direct Marketing Methods Comparison Chart, Monthly Calendar
and Budget Sheet |
| Budget for a New Dentist, Sample |
newdent.doc |
Dental Business Strategies and Setting Up for Success |
Direct Marketing Methods Comparison Chart, Monthly Calendar
and Budget Sheet |
| Budget for a Young Practice, Sample |
youngdent.doc |
Dental Business Strategies and Setting Up for Success |
Direct Marketing Methods Comparison Chart, Monthly Calendar
and Budget Sheet |
| Business Card Layout, Sample |
sampbcd.doc |
Dental External Marketing |
Image Materials, Business Cards |
| Business Cards |
sbuscard.doc |
Dental External Marketing |
Image Materials, Sample Business Card Layout |
~ C ~
| SOP TITLE |
FILE NAME |
FOUND IN SECTION(S)… |
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER…
|
| Calendar and Budget Sheet, Blank Monthly |
mthybdgt.doc |
Dental Business Strategies and Setting Up for Success |
Direct Marketing Methods Comparison Chart, Monthly Calendar
and Budget Sheet |
| Campaign Themes |
campaign.doc |
Dental External Marketing |
11 Steps to a Better Media Budget, Creating Your Own
Campaign Theme, Feature/Benefit Chart |
| Campaign Theme, Creating Your Own |
creating.doc |
Dental External Marketing |
11 Steps to a Better Media Budget, Campaign Themes, Feature/Benefit
Chart |
| Case Presentations Script |
casepscr.doc |
Dental Internal Marketing |
Case Presentations/Case Acceptance |
| Case Presentations/Case Acceptance |
scasep-a.doc |
Dental Internal Marketing |
Case Presentations Script |
| Comparison Chart, Dental Marketing Methods |
markcht.doc |
Dental Business Strategies and Setting Up for Success |
Sample Budgets for a New Dentist, Young Practice, and/or
a Mature Practice |
| Cooperative Coupon Programs |
scooppro.doc |
Dental External Marketing |
Sample Cooperative Coupon |
| Cooperative Coupon, Sample |
sampcoop.doc |
Dental External Marketing |
Cooperative Coupon Programs |
Copy and Layout
|
scopylay.doc |
Dental External Marketing |
Prioritizing Your Ad Messages for Maximum Effectiveness,
How to Find and Work with a Good Graphics Designer |
| Creative Strategy Worksheet A and B, Sample |
sampwsa.doc
sampwsb.doc |
Dental External Marketing |
Campaign Themes, Creating Your Own Campaign Theme, Feature/Benefit
Chart |
~ D ~
|
SOP TITLE
|
FILE NAME
|
FOUND IN SECTION(S)…
|
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER…
|
| Direct Mail |
sdirectm.doc |
Dental External Marketing |
Direct Mail Sample Marketing Budget, Rules of the Game,
New Resident Direct Mail Strategy, Sample Direct Mail Letter, Sample of
Direct Mail Return Card |
| Direct Mail Letter, Sample New Resident |
sampdml.doc |
Dental External Marketing |
Direct Mail Sample Marketing Budget, Rules of the Game,
New Resident Direct Mail Strategy, Direct Mail, Sample of Direct Mail Return
Card |
| Direct Mail Return Card, Sample |
sampcrd2.doc |
Dental External Marketing |
Direct Mail Sample Marketing Budget, Rules of the Game,
New Resident Direct Mail Strategy, Sample Direct Mail Letter, Direct Mail |
| Direct Mail Sample Marketing Budget |
dmbudget.doc |
Dental External Marketing |
Direct Mail, Rules of the Game, New Resident Direct Mail
Strategy, Sample Direct Mail Letter, Sample of Direct Mail Return Card |
| Direct Mail Strategy, New Resident |
sstratgy.doc |
Dental External Marketing |
Direct Mail Sample Marketing Budget, Rules of the Game,
Direct Mail, Sample Direct Mail Letter, Sample of Direct Mail Return Card |
~ E ~
~ F ~
|
SOP TITLE
|
FILE NAME
|
FOUND IN SECTION(S)…
|
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER…
|
| Feature/Benefit Chart |
sf-bcht.doc |
Dental External Marketing |
Campaign Themes, Creating Your Own Campaign Theme |
~ G / H ~
|
SOP TITLE
|
FILE NAME
|
FOUND IN SECTION(S)…
|
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER…
|
| Graphic Designer, How to Find and Work with a Good |
sgraphic.doc |
Dental External Marketing |
Prioritizing Your Ad Messages for Maximum Effectiveness,
Copy and Layout |
| Health Fairs and Mall Promotions, Using |
susefair.doc |
Dental External Marketing |
Publicity |
~ I ~
~ M / N ~
|
SOP TITLE
|
FILE NAME
|
FOUND IN SECTION(S)…
|
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER…
|
| Managed Care Guideline |
mgguide.doc |
Dental Managed Care |
The Ultimate SOP, Sample Status Board, Marketing Guidesheet |
| Marketing Guidesheet |
marguide.doc |
Dental Managed Care |
The Ultimate SOP, Sample Status Board, Marketing Care
Guideline |
| Marketing Job Description: Dental Assistant |
jd-dasst.doc |
Dental Business Strategies and Setting Up for Success |
Primary (and Blank) Marketing Responsibility Chart, other
Marketing Job Descriptions, Dental Marketing Methods Assignment Chart |
| Marketing Job Description: Dental Hygienist |
jd-dhyg.doc |
Dental Business Strategies and Setting Up for Success |
Primary (and Blank) Marketing Responsibility Chart, other
Marketing Job Descriptions, Dental Marketing Methods Assignment Chart |
| Marketing Job Description: Dentist |
jd-dent.doc |
Dental Business Strategies and Setting Up for Success |
Primary (and Blank) Marketing Responsibility Chart, other
Marketing Job Descriptions, Dental Marketing Methods Assignment Chart |
| Marketing Job Description: Office Manager |
jd-offmg.doc |
Dental Business Strategies and Setting Up for Success |
Primary (and Blank) Marketing Responsibility Chart, other
Marketing Job Descriptions, Dental Marketing Methods Assignment Chart |
| Marketing Job Description: Practice Representative |
jd-prrep.doc |
Dental Business Strategies and Setting Up for Success |
Primary (and Blank) Marketing Responsibility Chart, other
Marketing Job Descriptions, Dental Marketing Methods Assignment Chart |
| Marketing Job Description: Receptionist |
jd-recep.doc |
Dental Business Strategies and Setting Up for Success |
Primary (and Blank) Marketing Responsibility Chart, other
Marketing Job Descriptions, Dental Marketing Methods Assignment Chart |
| Marketing Pyramid, Dental |
part of Chapter 1 text |
Dental Business Strategies and Setting Up for Success |
none |
| Media Budget, 11 Steps to a Better |
s11steps.doc |
Dental External Marketing |
Campaign Themes, Creating Your Own Campaign Theme |
| Missed Appointment Script |
missappt.doc |
Dental Internal Marketing |
Telemarketing Scripts for Front Office Staff |
| News Release, Sample |
sampnews.doc |
Dental External Marketing |
Publicity, Sample Article |
~ O ~
|
SOP TITLE
|
FILE NAME
|
FOUND IN SECTION(S)…
|
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER…
|
| Orientation Kit A and B, Sample New Patient |
sampkta.dos
sampktb.doc |
Dental Internal Marketing |
New Patient Orientation Kit |
| Orientation Kit, New Patient |
snewpat.doc |
Dental Internal Marketing |
Samples A and B New Patient Orientation Kits |
| Outsider Cross-Promotions to Gain Referrals, Using |
susingcp.doc |
Dental Internal Marketing |
Patient Referral Program Overview |
~ P~
|
SOP TITLE
|
FILE NAME
|
FOUND IN SECTION(S)…
|
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER…
|
| Patient Questionnaires, In-House |
spatques.doc |
Dental Internal Marketing |
Sample Questionnaire, Mailed Patient Questionnaire |
| Patient Questionnaires, Mailed |
smailque.doc |
Dental Internal Marketing |
Sample Questionnaire, In-House Patient Questionnaire |
| Physical Marketing Barriers Map |
part of Chapter 1 text |
Dental Business Strategies and Setting Up for Success |
none |
| Practice Brochure |
spracbro.doc |
Dental Internal Marketing |
Practice Brochure Creative Worksheet |
| Practice Brochure Creative Worksheet |
pracrbro.doc |
Dental Internal Marketing |
Practice Brochure |
| Primary Responsibility Marketing Chart |
primresp.doc |
Dental Business Strategies and Setting Up for Success |
All job descriptions, Blank Primary Responsibility Marketing
Chart |
| Primary Responsibility Marketing Chart, Blank |
blprires.doc |
Dental Business Strategies and Setting Up for Success |
All job descriptions, Primary Responsibility Marketing
Chart |
| Print Ad Creative Worksheet |
spradwksh.doc |
Dental External Marketing |
Sample Print Ad, Prioritizing Your Ad Messages for Maximum
Effectiveness, How to Find and Work with a Good Graphics Designer, Copy
and Layout |
| Print Ad, Sample |
sampprad.doc |
Dental External Marketing |
Print Ad Creative Worksheet, Prioritizing Your Ad Messages
for Maximum Effectiveness, How to Find and Work with a Good Graphics Designer,
Copy and Layout |
| Print Media |
sprintmd.doc |
Dental External Marketing |
Prioritizing Your Ad Messages for Maximum Effectiveness,
How to Find and Work with a Good Graphics Designer, Copy and Layout, Print
Ad Creative Worksheet, Sample Print Ad |
| Publicity |
spublcty.doc |
Dental External Marketing |
Sample News Releases, Sample Article |
~ Q / R ~
|
SOP TITLE
|
FILE NAME
|
FOUND IN SECTION(S)…
|
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER…
|
| Questionnaire, Sample |
sampques.doc |
Dental Internal Marketing |
In-House and Mailed Patient Questionnaires |
| Radio and Television |
sradiotv.doc |
Dental External Marketing |
Publicity |
| Reactivation Letter, Sample |
samprlet.doc |
Dental Internal Marketing |
Reactivations, Reactivation Script, Reactivation Script
Flow Chart |
| Reactivation Script |
scrreact.doc |
Dental Internal Marketing |
Reactivations, Sample Reactivation Letter, Reactivation
Script Flow Chart, Telemarketing Scripts for Front Office Staff |
| Reactivation Script Flow Chart |
reactflo.doc |
Dental Internal Marketing |
Reactivations, Sample Reactivation Letter, Reactivation
Script, Telemarketing Scripts for Front Office Staff |
| Reactivations |
sreactiv.doc |
Dental Internal Marketing |
Sample Reactivation Letter, Reactivation Script, Reactivation
Script Flow Chart |
| Recall Card, Sample |
sampcard.doc |
Dental Internal Marketing |
Recalls, Sample Recall Script |
| Recall Script |
scrrecal.doc |
Dental Internal Marketing |
Recalls, Telemarketing Scripts for Front Office Staff |
| Recalls |
srecalls.doc |
Dental Internal Marketing |
Recall Script, Sample Recall Card |
| Referral Action Planner—6 Months, Master |
actionpl.doc |
Dental Referral Marketing |
Priority Referral Approach, Weekly and Monthly Professional
Referral Chart |
| Referral Approach, Priority |
spriorre.doc |
Dental Referral Marketing |
Weekly and Monthly Professional Referral Chart |
| Referral Chart, Monthly Professional |
mthlycht.doc |
Dental Referral Marketing |
Priority Referral Approach, Weekly Professional Referral
Chart |
| Referral Chart, Weekly Professional |
wklycht.doc |
Dental Referral Marketing |
Priority Referral Approach, Monthly Professional Referral
Chart |
| Referral Gift-Giving Status Chart |
refchart.doc |
Dental Referral Marketing |
Patient Referral Program Overview |
| Referral Letter Calendar, Suggested Planned |
refletcr.doc |
Dental Referral Marketing |
Patient Referral Program Overview, Three Types of Planned
Referral Letters |
| Referral Letters, Three Types of Planned |
s3types.doc |
Dental Referral Marketing |
Suggested Planned Referral Letter Calendar |
| Referral Program Overview, Patient |
spatref.doc |
Dental Referral Marketing |
Priority Referral Approach, Weekly and Monthly Professional
Referral Chart |
| Referral Thank Yous, Progressive |
sprogty.doc |
Dental Referral Marketing |
Patient Referral Program Overview |
| Referral Tracking Sheet, Annual New Patient |
annref.doc |
Dental Business Strategies and Setting Up for Success |
Weekly and Monthly Referral Tracking Sheets, Patient
Referral Program Overview |
| Referral Tracking Sheet, Monthly New Patient |
mthlyref.doc |
Dental Business Strategies and Setting Up for Success |
Monthly and Annual Referral Tracking Sheets, Patient
Referral Program Overview |
| Referral Tracking Sheet, Weekly New Patient |
wklyref.doc |
Dental Business Strategies and Setting Up for Success
/
Dental Internal Marketing |
Monthly and Annual Referral Tracking Sheets, Patient
Referral Program Overview |
| Referrals, Sample Scripts for |
scriref.doc |
Dental Internal Marketing |
Telemarketing Scripts for Front Office Staff, Patient
Referral Program Overview |
| Referrals—Asking the Right Way |
srefask.doc |
Dental Referral Marketing |
Patient Referral Program Overview |
| ROI Dental Comparison Sheet |
roiguide.doc |
Dental Business Strategies and Setting Up for Success |
See ROI formula in Chapter 2 |
| Rules of the Game |
srules.doc |
Dental External Marketing |
Direct Mail Sample Marketing Budget, Direct Mail, New
Resident Direct Mail Strategy, Sample Direct Mail Letter, Sample of Direct
Mail Return Card |
~ S~
|
SOP TITLE
|
FILE NAME
|
FOUND IN SECTION(S)…
|
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER…
|
| Seminars to Attract New Patients, Using |
susesem.doc |
Dental External Marketing |
Publicity, Using Speeches to Augment Your Public Image,
Outline Guide for a Simple Speech, Sample Speech Outline |
| Speech, Outline Guide for a Simple |
soutspch.doc |
Dental External Marketing |
Publicity, Using Speeches to Augment Your Public Image,
Using Seminars to Attract New Patients, Sample Speech Outline |
| Speech Outline, Sample |
sampsout.doc |
Dental External Marketing |
Publicity, Using Speeches to Augment Your Public Image,
Using Seminars to Attract New Patients, Outline Guide for a Simple Speech |
| Speeches to Augment Your Public Image, Using |
sspeechs.doc |
Dental External Marketing |
Publicity, Sample Speech Outline, Using Seminars to Attract
New Patients, Outline Guide for a Simple Speech |
| Stationery, More Sample |
moresamp.doc |
Dental Internal Marketing |
Image Materials, Sample Stationery |
| Stationery, Sample |
sampstat.doc |
Dental Internal Marketing |
Image Materials, More Sample Stationery |
| Status Board, Sample |
sampstbd.doc |
Dental Managed Care |
The Ultimate SOP, Marketing Guidesheet, Marketing Care
Guideline |
| Strategy Worksheet, Creative |
creative.doc |
Dental External Marketing |
Campaign Themes, Creating Your Own Campaign Theme, Feature/Benefit
Chart |
~ T ~
|
SOP TITLE
|
FILE NAME
|
FOUND IN SECTION(S)…
|
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER…
|
| Telemarketing Scripts for Front Office Staff |
stelescr.doc |
Dental Internal Marketing |
Recall Script, Reactivation Script, Reactivation Script
Flow Chart, Scripts for Referrals, Missed Appointment Script |
~ U / V / W / X / Y / Z
~
|
SOP TITLE
|
FILE NAME
|
FOUND IN SECTION(S)…
|
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER…
|
| Ultimate SOP, The |
sultsop.doc |
Dental Managed Care |
Marketing Guidesheet, Marketing Care Guideline, Sample
Status Board |
| “Welcome to the Practice” Letter |
swelclet.doc |
Dental Internal Marketing |
Sample "Welcome to the Practice" Letter |
| “Welcome to the Practice” Letter, Sample |
sampwelc.doc |
Dental Internal Marketing |
"Welcome to the Practice" Letter |
| Yellow Page Ad Formula |
part of Chapter 6 text |
Dental External Marketing |
Yellow Pages, Sample Yellow Pages Zip Code Map |
| Yellow Pages |
syellow.doc |
Dental External Marketing |
Yellow Page Ad Formula, Sample Yellow Pages Zip Code
Map |
| Yellow Pages Zip Code Map, Sample |
part of Chapter 6 text |
Dental External Marketing |
Yellow Pages, Yellow Pages Ad Formula |
|
|
|
