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Alphabetical Listing of the SOPs in Marsha Freemans Standard Operating Procedures for All Dentists


DETAILED LIST of MARKETING SOPs,
FORMs, and SAMPLES

(from Standard Marketing Procedures for All Dentists)


 
~ A ~

 
SOP TITLE
FILE NAME
FOUND IN SECTION(S)�
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Ad Messages for Maximum Effectiveness, Prioritizing Your  spriorad.doc Dental External Marketing How to Find and Work with a Good Graphics Designer, Copy and Layout
Appreciation Days, Patient spatdays.doc Dental External Marketing Publicity 
Article, Sample sampart.doc Dental External Marketing Sample News Releases, Publicity  
Assignment Chart, Dental Marketing Methods assign.doc Dental Business Strategies and Setting Up for Success  Primary (and Blank) Marketing Responsibility Chart, Marketing Job Descriptions 
 
       

~ B ~
 
 
SOP TITLE 
FILE NAME
FOUND IN SECTION(S)�
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Banner, Sample sampban.doc Dental External Marketing Banners
Banners sbanners.doc Dental External Marketing Sample Banners
Biography, Reception Area srecabio.doc Dental Internal Marketing Sample Practice Biography
Biography, Sample Practice sampbio.doc Dental Business Strategies and Setting Up for Success /
Dental Internal Marketing
Reception Area Biography
Budget for a Mature Practice, Sample matdent.doc Dental Business Strategies and Setting Up for Success  Direct Marketing Methods Comparison Chart, Monthly Calendar and Budget Sheet
Budget for a New Dentist, Sample newdent.doc Dental Business Strategies and Setting Up for Success  Direct Marketing Methods Comparison Chart, Monthly Calendar and Budget Sheet
Budget for a Young Practice, Sample youngdent.doc Dental Business Strategies and Setting Up for Success  Direct Marketing Methods Comparison Chart, Monthly Calendar and Budget Sheet
Business Card Layout, Sample sampbcd.doc Dental External Marketing Image Materials, Business Cards
Business Cards  sbuscard.doc Dental External Marketing Image Materials, Sample Business Card Layout
     
~ C ~
 
 
SOP TITLE FILE NAME FOUND IN SECTION(S)� 
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER� 
Calendar and Budget Sheet, Blank Monthly mthybdgt.doc Dental Business Strategies and Setting Up for Success  Direct Marketing Methods Comparison Chart, Monthly Calendar and Budget Sheet
Campaign Themes campaign.doc Dental External Marketing 11 Steps to a Better Media Budget, Creating Your Own Campaign Theme, Feature/Benefit Chart
Campaign Theme, Creating Your Own creating.doc Dental External Marketing 11 Steps to a Better Media Budget, Campaign Themes, Feature/Benefit Chart
Case Presentations Script casepscr.doc Dental Internal Marketing Case Presentations/Case Acceptance
Case Presentations/Case Acceptance scasep-a.doc Dental Internal Marketing Case Presentations Script 
Comparison Chart, Dental Marketing Methods markcht.doc Dental Business Strategies and Setting Up for Success  Sample Budgets for a New Dentist, Young Practice, and/or a Mature Practice 
Cooperative Coupon Programs scooppro.doc Dental External Marketing Sample Cooperative Coupon
Cooperative Coupon, Sample sampcoop.doc Dental External Marketing Cooperative Coupon Programs 
Copy and Layout 
 
scopylay.doc Dental External Marketing Prioritizing Your Ad Messages for Maximum Effectiveness, How to Find and Work with a Good Graphics Designer
Creative Strategy Worksheet A and B, Sample sampwsa.doc 
sampwsb.doc
Dental External Marketing Campaign Themes, Creating Your Own Campaign Theme, Feature/Benefit Chart
 
~ D ~
 
 
SOP TITLE
FILE NAME
FOUND IN SECTION(S)�
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Direct Mail sdirectm.doc Dental External Marketing Direct Mail Sample Marketing Budget, Rules of the Game, New Resident Direct Mail Strategy, Sample Direct Mail Letter, Sample of Direct Mail Return Card
Direct Mail Letter, Sample New Resident sampdml.doc Dental External Marketing Direct Mail Sample Marketing Budget, Rules of the Game, New Resident Direct Mail Strategy, Direct Mail, Sample of Direct Mail Return Card
Direct Mail Return Card, Sample sampcrd2.doc Dental External Marketing Direct Mail Sample Marketing Budget, Rules of the Game, New Resident Direct Mail Strategy, Sample Direct Mail Letter, Direct Mail 
Direct Mail Sample Marketing Budget dmbudget.doc Dental External Marketing Direct Mail, Rules of the Game, New Resident Direct Mail Strategy, Sample Direct Mail Letter, Sample of Direct Mail Return Card
Direct Mail Strategy, New Resident sstratgy.doc Dental External Marketing Direct Mail Sample Marketing Budget, Rules of the Game, Direct Mail, Sample Direct Mail Letter, Sample of Direct Mail Return Card
 
  
~ E ~
 
 
SOP TITLE 
FILE NAME
FOUND IN SECTION(S)�
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Easel Sign, Sample sampeasl.doc Dental Internal Marketing Internal Signs
External Sign, Sample sampext.doc Dental External Marketing External Signs 
External Signs sextsign.doc Dental External Marketing Sample External Signs
 
   
~ F ~
 
 
SOP TITLE 
FILE NAME
FOUND IN SECTION(S)�
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Feature/Benefit Chart  sf-bcht.doc Dental External Marketing Campaign Themes, Creating Your Own Campaign Theme 
     
~ G / H ~
 
 
SOP TITLE
FILE NAME
FOUND IN SECTION(S)� 
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Graphic Designer, How to Find and Work with a Good sgraphic.doc Dental External Marketing Prioritizing Your Ad Messages for Maximum Effectiveness, Copy and Layout
Health Fairs and Mall Promotions, Using susefair.doc Dental External Marketing Publicity 
   
~ I ~
 
 
SOP TITLE
FILE NAME
FOUND IN SECTION(S)�
 IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Image Materials simage.doc Dental Internal Marketing Sample Stationery, More Sample Stationery
Insert, Sample Free-Standing sampinst.doc Dental External Marketing Free-Standing Inserts
Inserts, Free-Standing sinserts.doc Dental External Marketing Sample Free-Standing Inserts 
Internal Signs sintsign.doc Dental Internal Marketing  Sample Easel Sign
           
~ M / N ~
 
SOP TITLE
FILE NAME
FOUND IN SECTION(S)�
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Managed Care Guideline mgguide.doc Dental Managed Care The Ultimate SOP, Sample Status Board, Marketing Guidesheet  
Marketing Guidesheet marguide.doc Dental Managed Care The Ultimate SOP, Sample Status Board, Marketing Care Guideline 
Marketing Job Description: Dental Assistant jd-dasst.doc Dental Business Strategies and Setting Up for Success  Primary (and Blank) Marketing Responsibility Chart, other Marketing Job Descriptions, Dental Marketing Methods Assignment Chart
Marketing Job Description: Dental Hygienist jd-dhyg.doc Dental Business Strategies and Setting Up for Success  Primary (and Blank) Marketing Responsibility Chart, other Marketing Job Descriptions, Dental Marketing Methods Assignment Chart
Marketing Job Description: Dentist jd-dent.doc Dental Business Strategies and Setting Up for Success  Primary (and Blank) Marketing Responsibility Chart, other Marketing Job Descriptions, Dental Marketing Methods Assignment Chart
Marketing Job Description: Office Manager jd-offmg.doc Dental Business Strategies and Setting Up for Success  Primary (and Blank) Marketing Responsibility Chart, other Marketing Job Descriptions, Dental Marketing Methods Assignment Chart
Marketing Job Description: Practice Representative jd-prrep.doc Dental Business Strategies and Setting Up for Success  Primary (and Blank) Marketing Responsibility Chart, other Marketing Job Descriptions, Dental Marketing Methods Assignment Chart
Marketing Job Description: Receptionist jd-recep.doc Dental Business Strategies and Setting Up for Success  Primary (and Blank) Marketing Responsibility Chart, other Marketing Job Descriptions, Dental Marketing Methods Assignment Chart
Marketing Pyramid, Dental part of Chapter 1 text Dental Business Strategies and Setting Up for Success  none 
Media Budget, 11 Steps to a Better s11steps.doc Dental External Marketing Campaign Themes, Creating Your Own Campaign Theme
Missed Appointment Script missappt.doc Dental Internal Marketing Telemarketing Scripts for Front Office Staff
News Release, Sample sampnews.doc Dental External Marketing Publicity, Sample Article  
     
 ~ O ~
 
 
SOP TITLE 
FILE NAME
FOUND IN SECTION(S)�
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Orientation Kit A and B, Sample New Patient sampkta.dos 
sampktb.doc
Dental Internal Marketing New Patient Orientation Kit
Orientation Kit, New Patient snewpat.doc Dental Internal Marketing Samples A and B New Patient Orientation Kits
Outsider Cross-Promotions to Gain Referrals, Using susingcp.doc Dental Internal Marketing Patient Referral Program Overview
 
 
~ P~
 
SOP TITLE
 FILE NAME 
FOUND IN SECTION(S)�
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Patient Questionnaires, In-House spatques.doc Dental Internal Marketing Sample Questionnaire, Mailed Patient Questionnaire 
Patient Questionnaires, Mailed smailque.doc Dental Internal Marketing Sample Questionnaire, In-House Patient Questionnaire
Physical Marketing Barriers Map part of Chapter 1 text Dental Business Strategies and Setting Up for Success  none
Practice Brochure  spracbro.doc Dental Internal Marketing Practice Brochure Creative Worksheet
Practice Brochure Creative Worksheet  pracrbro.doc Dental Internal Marketing Practice Brochure
Primary Responsibility Marketing Chart  primresp.doc Dental Business Strategies and Setting Up for Success  All job descriptions, Blank Primary Responsibility Marketing Chart
Primary Responsibility Marketing Chart, Blank  blprires.doc Dental Business Strategies and Setting Up for Success  All job descriptions, Primary Responsibility Marketing Chart
Print Ad Creative Worksheet spradwksh.doc Dental External Marketing Sample Print Ad, Prioritizing Your Ad Messages for Maximum Effectiveness, How to Find and Work with a Good Graphics Designer, Copy and Layout
Print Ad, Sample  sampprad.doc Dental External Marketing Print Ad Creative Worksheet, Prioritizing Your Ad Messages for Maximum Effectiveness, How to Find and Work with a Good Graphics Designer, Copy and Layout 
Print Media sprintmd.doc Dental External Marketing Prioritizing Your Ad Messages for Maximum Effectiveness, How to Find and Work with a Good Graphics Designer, Copy and Layout, Print Ad Creative Worksheet, Sample Print Ad 
Publicity spublcty.doc Dental External Marketing Sample News Releases, Sample Article 
 
 
~ Q / R ~
 
SOP TITLE
FILE NAME
FOUND IN SECTION(S)�
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Questionnaire, Sample sampques.doc Dental Internal Marketing In-House and Mailed Patient Questionnaires
Radio and Television sradiotv.doc Dental External Marketing Publicity 
Reactivation Letter, Sample samprlet.doc Dental Internal Marketing Reactivations, Reactivation Script, Reactivation Script Flow Chart
Reactivation Script scrreact.doc  Dental Internal Marketing Reactivations, Sample Reactivation Letter, Reactivation Script Flow Chart, Telemarketing Scripts for Front Office Staff
Reactivation Script Flow Chart reactflo.doc Dental Internal Marketing Reactivations, Sample Reactivation Letter, Reactivation Script, Telemarketing Scripts for Front Office Staff
Reactivations sreactiv.doc Dental Internal Marketing Sample Reactivation Letter, Reactivation Script, Reactivation Script Flow Chart
Recall Card, Sample  sampcard.doc Dental Internal Marketing Recalls, Sample Recall Script
Recall Script  scrrecal.doc Dental Internal Marketing Recalls, Telemarketing Scripts for Front Office Staff 
Recalls srecalls.doc Dental Internal Marketing Recall Script, Sample Recall Card
Referral Action Planner�6 Months, Master actionpl.doc Dental Referral Marketing Priority Referral Approach, Weekly and Monthly Professional Referral Chart
Referral Approach, Priority spriorre.doc Dental Referral Marketing Weekly and Monthly Professional Referral Chart
Referral Chart, Monthly Professional mthlycht.doc Dental Referral Marketing Priority Referral Approach, Weekly Professional Referral Chart 
Referral Chart, Weekly Professional wklycht.doc Dental Referral Marketing Priority Referral Approach, Monthly Professional Referral Chart
Referral Gift-Giving Status Chart refchart.doc Dental Referral Marketing Patient Referral Program Overview
Referral Letter Calendar, Suggested Planned refletcr.doc Dental Referral Marketing Patient Referral Program Overview, Three Types of Planned Referral Letters 
Referral Letters, Three Types of Planned s3types.doc Dental Referral Marketing Suggested Planned Referral Letter Calendar 
Referral Program Overview, Patient spatref.doc Dental Referral Marketing Priority Referral Approach, Weekly and Monthly Professional Referral Chart
Referral Thank Yous, Progressive sprogty.doc Dental Referral Marketing Patient Referral Program Overview
Referral Tracking Sheet, Annual New Patient annref.doc Dental Business Strategies and Setting Up for Success  Weekly and Monthly Referral Tracking Sheets, Patient Referral Program Overview
Referral Tracking Sheet, Monthly New Patient  mthlyref.doc Dental Business Strategies and Setting Up for Success  Monthly and Annual Referral Tracking Sheets, Patient Referral Program Overview
Referral Tracking Sheet, Weekly New Patient wklyref.doc Dental Business Strategies and Setting Up for Success  / 
Dental Internal Marketing
Monthly and Annual Referral Tracking Sheets, Patient Referral Program Overview 
Referrals, Sample Scripts for scriref.doc Dental Internal Marketing Telemarketing Scripts for Front Office Staff, Patient Referral Program Overview
Referrals�Asking the Right Way srefask.doc Dental Referral Marketing Patient Referral Program Overview
ROI Dental Comparison Sheet roiguide.doc Dental Business Strategies and Setting Up for Success  See ROI formula in Chapter 2
Rules of the Game srules.doc Dental External Marketing Direct Mail Sample Marketing Budget, Direct Mail, New Resident Direct Mail Strategy, Sample Direct Mail Letter, Sample of Direct Mail Return Card 
   
~ S~
 
SOP TITLE
FILE NAME
FOUND IN SECTION(S)�
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Seminars to Attract New Patients, Using susesem.doc Dental External Marketing Publicity, Using Speeches to Augment Your Public Image, Outline Guide for a Simple Speech, Sample Speech Outline  
Speech, Outline Guide for a Simple soutspch.doc Dental External Marketing Publicity, Using Speeches to Augment Your Public Image, Using Seminars to Attract New Patients, Sample Speech Outline  
Speech Outline, Sample  sampsout.doc Dental External Marketing Publicity, Using Speeches to Augment Your Public Image, Using Seminars to Attract New Patients, Outline Guide for a Simple Speech  
Speeches to Augment Your Public Image, Using sspeechs.doc Dental External Marketing Publicity, Sample Speech Outline, Using Seminars to Attract New Patients, Outline Guide for a Simple Speech
Stationery, More Sample moresamp.doc Dental Internal Marketing Image Materials, Sample Stationery
Stationery, Sample sampstat.doc Dental Internal Marketing Image Materials, More Sample Stationery
Status Board, Sample sampstbd.doc Dental Managed Care The Ultimate SOP, Marketing Guidesheet, Marketing Care Guideline  
Strategy Worksheet, Creative creative.doc Dental External Marketing Campaign Themes, Creating Your Own Campaign Theme, Feature/Benefit Chart
 
 
~ T ~
 
 
SOP TITLE
FILE NAME
FOUND IN SECTION(S)�
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Telemarketing Scripts for Front Office Staff stelescr.doc Dental Internal Marketing Recall Script, Reactivation Script, Reactivation Script Flow Chart, Scripts for Referrals, Missed Appointment Script
    
~ U / V / W / X / Y / Z ~
 
 
SOP TITLE 
FILE NAME
FOUND IN SECTION(S)�
IF YOU BUY THIS AS A SINGLE ITEM, ALSO CONSIDER�
Ultimate SOP, The sultsop.doc Dental Managed Care Marketing Guidesheet, Marketing Care Guideline, Sample Status Board  
�Welcome to the Practice� Letter swelclet.doc Dental Internal Marketing Sample "Welcome to the Practice" Letter
�Welcome to the Practice� Letter, Sample sampwelc.doc Dental Internal Marketing "Welcome to the Practice" Letter
Yellow Page Ad Formula part of Chapter 6 text  Dental External Marketing Yellow Pages, Sample Yellow Pages Zip Code Map
Yellow Pages syellow.doc Dental External Marketing Yellow Page Ad Formula, Sample Yellow Pages Zip Code Map
Yellow Pages Zip Code Map, Sample part of Chapter 6 text Dental External Marketing Yellow Pages, Yellow Pages Ad Formula 

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